Swindon Silicon Systems is using this year’s Embedded World to reinforce the benefits of Application Specific Integrated Circuits (ASICs) and highlight how they see their integration into a product or system providing a technical and commercial advantage. Product and system designers are encouraged to visit Stand 3A-708 to discuss the benefits that a custom designed device could bring to their current and future projects, and how Swindon’s full turn-key (FTK) capability could be a useful solution in this regard. 

According to Richard Mount, sales and marketing director at Swindon, a whole new generation of manufacturers are turning to single chip, custom devices. Many of these are behind a variety of innovative, high volume applications that are being described by many as Megatrends. The key market drivers for many of these applications are electrification, autonomy, smart and connected technologies. 

“Examples include the Smart Factory and the Industrial Internet of Things (IIoT), electric and hybrid vehicles, autonomous driving and all manner of applications that require a feature rich, single chip device that can interface with real-world sensing,” says Richard. “These are all applications where silicon will play a major part in a product by adding functionality in a smaller footprint and providing the commercial advantage.”

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