LEM, specialists in electrical measurement for industry and automotive applications, has announced the launch of its new group brand identity. The new group brand identity aims to improve LEM’s visibility and clearly define the LEM story for customers, suppliers, associates and employees. The logo has been refreshed, for example, and includes a tag line which reflects LEM’s “Life, Energy, Motion” strapline.

Frank Rehfeld, Chief Executive Officer at LEM, explained: “Electrical sensors are in high demand for renewable energy, reliable energy, distributed energy, energy efficiency, mobility, automation, and digitisation. The time is right to tell our story and give LEM the vibrant dynamic identity it deserves. We will continue to leverage our strengths, our heritage, market leadership, technical knowledge, a broad portfolio and closeness to our customers. Moreover, in response to our fast-changing industry, and to ensure we keep pace with today’s shorter development and production cycles, we are improving our organisation’s agility and speed to market. We are proud of our legacy and positive about the future. We are playing our part in helping our customers, and society, accelerate the transition into a sustainable future. Today is the starting point of a refreshed LEM. Given the changes in our markets, the time is right to improve the visibility of LEM with all of our stakeholders.”

For more information on LEM’s changes, visit: www.lem.com