Design LED Products has expanded its senior management team following investment from Ikea Greentech. Wolfgang Andorfer is joining as chief sales and marketing officer, responsible for developing the company’s core business.
“The recent launch of our first complete products has generated a great deal of interest from the Lighting market,” commented Stuart Bain, Design LED CEO. “Following a highly successful interim consultancy assignment, Wolfgang joining the team adds a true industry heavy weight. His knowledge and experience of our target markets will be invaluable as we progress and expand our product range throughout 2015 and beyond. I very much look forward to working with him as Design LED continues on an exciting growth curve.”
Wolfgang has 18 years of business experience in the global lighting industry and more than 16 successful years at OSRAM, seasoned in general management, sales and product management, including 9 years as senior executive manager. Over the last 19 months he has been very successfully building his consulting company. Wolfgang has also been the Chair of the Global Lighting Association’s LED Committee for the last four years, a role in which he will continue.
